BRANCH BASICS / EMAIL MARKETING DESIGNS

At Branch Basics, I led the visual direction for email marketing across product launches, seasonal promotions, educational flows, and paid social campaigns. I developed a responsive email template system in Figma, designed for seamless integration with Klaviyo and built to support both performance and brand consistency. These templates gave the team flexibility to update content quickly while maintaining a polished, cohesive look across touchpoints.

As the design lead, I also partnered closely with the brand photographer to curate imagery that aligned with each campaign’s tone and messaging — ensuring every asset felt intentional, elevated, and aligned with the overall brand experience.