PHOTO DIRECTION
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PHOTO DIRECTION 📸
👉 ABOUT THE PROJECT
As the lead designer on the marketing design team, I curated the photography direction for multiple Branch Basics photoshoots, ensuring a cohesive visual style that aligned with the brand’s photography aesthetic and created a unified look for the entire photo library. Collaborating closely with the photographer and stylist, the design team and I developed mood boards and prop inspiration to effectively communicate the vision for each shoot. From capturing engaging product imagery to crafting visuals that resonated with the brand’s audience, I ensured every detail reinforced the brand’s message. These photos were utilized across various marketing channels, including website content, social media, and promotional materials, strengthening the brand’s commitment to clean living while driving engagement and building brand recognition.
BEESWAX CANDLE PHOTOSHOOT
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BEESWAX CANDLE PHOTOSHOOT 🐝
Below are the final campaign photos from the Beeswax Candle product launch, shot across both studio and Airbnb locations. These assets were featured across Branch Basics’ social media, email campaigns, and website channels, supporting the product launch with cohesive, visually engaging content.
LAUNDRY POWDER PHOTOSHOOT
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LAUNDRY POWDER PHOTOSHOOT 🫧🧺
Below are the final campaign photos from the Laundry Powder product launch, shot in-studio. These assets were utilized across Branch Basics’ social media, email campaigns, and website, providing cohesive and visually engaging content that supported the launch.
DISHTAB PHOTOSHOOT
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DISHTAB PHOTOSHOOT 🫧🧺
Below are the final campaign photos from the Dishtab product relaunch, shot at an Airbnb location to capture a realistic kitchen aesthetic. These assets were featured across Branch Basics’ social media, email campaigns, and website channels, providing cohesive and visually engaging content to support the product launch.
HAND SOAP PHOTOSHOOT
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HAND SOAP PHOTOSHOOT 🧼🫧
Below are the final campaign photos from the Hand Soap product launch, shot in-studio. These assets were utilized across Branch Basics’ social media, email campaigns, and website, providing cohesive and visually engaging content that supported the launch.
