JOJO Whiskey is a recognizable brand from their already established brand, Oak & Eden. They are known for pioneering In-Bottle Finishing™, which allows them to achieve smooth taste without the double-barrel process.

Their team reached out, seeking help visually telling JOJO’s brand story through an eCommerce experience. The design director and I explored the most elegant way for JOJO to display their storytelling, while allowing for ease of online shopping. We designed a website informed by their quality of products and nostalgic flavor, reflecting the vibrant and passionate vision for libation. Once the final homepage designs were approved by client, I prototyped both desktop and mobile screens in Figma to create an interactive experience and show the client how the pages would come to life.