E.L.F

👉 ABOUT THE PROJECT

E.L.F. aimed to enhance the user experience and strengthen their brand narrative through their mobile application. Their objective was to create a consistent visual identity across all digital touchpoints. As the Lead Designer, I collaborated with the Senior UX designer to revitalize the E.L.F. mobile app. By leveraging their existing design system, we seamlessly integrated it into the mobile platform, ensuring a cohesive and engaging user experience.

This process introduced a new homepage, a tabbed system dedicated to both e.l.f. Skin and e.l.f. Cosmetics, and a streamlined shop tab. Elevating these new pages involved a meticulous approach—refreshing typography, optimizing visual hierarchy, and upgrading image selections. The result was a refined and improved mobile app that aligned seamlessly with E.L.F.'s brand identity.